Who’s successful in 2021, and explanation why

By | November 13, 2021

Once I went overseas for my research in 2018, digital wallets weren’t all that fashionable in Malaysia. I bear in mind seeing shops settle for Alipay and Contact ‘n Go eWallet transactions, however there wasn’t widespread use of it but.

However after I got here dwelling on the finish of 2020, I used to be shocked to find simply how incentivised e-wallets had turn out to be. So many cashbacks, rebates, reductions, and coupons had been provided.

I used to be overwhelmed with all of the totally different promotions and reward programmes from all of the totally different apps. So, one query struck out to me: which app is the very best?

What’s a brilliant app?

The time period “tremendous app” was first coined again in 2010 by BlackBerry founder Mike Lazaridis, and he outlined it as a closed ecosystem of many apps. Which means a brilliant app is mainly an built-in utility that gives quite a lot of totally different companies and choices in a seamless method.

At this time, the front-running apps in Malaysia that fall into this class embrace Seize, Shopee, Contact ‘n Go eWallet, Increase, and, extra lately, airasia Tremendous App.

These tremendous apps have made their approach into public consciousness by way of excelling in a selected space—particularly, Seize first launched as a ride-hailing service, Shopee as a platform for on-line procuring, Contact ‘n Go eWallet for toll methods, Increase with its e-wallet, and AirAsia is, in fact, most well-known for being a famend airline firm.

As we all know, although, one criterion of being a brilliant app is that every of those apps should provide a plethora of companies. Seize not solely affords ride-hailing, nevertheless it additionally delivers meals, packages, groceries, and even dwelling companies which you can pay for by way of its GrabPay e-wallet.

Shopee has additionally expanded past e-commerce to ship meals and groceries whereas additionally providing its personal e-wallet.

ShopeeFood’s UI once we reviewed its companies right here

Contact ‘n Go eWallet now additionally acts as a well-liked e-wallet that aggregates a bunch of different third-party companies. Like Contact ‘n Go eWallet, Increase has additionally broadened its scope by providing third-party companies akin to on-line procuring, meals supply, insurance coverage, and even funding companies.

And now, airasia Tremendous App has joined the chat. The airline firm has been strongly advertising and marketing the app as “The ASEAN Tremendous App” in hopes that it’s going to take off within the area.

The corporate has been making strikes by buying Gojek’s Thai enterprise and the meals supply service DeliverEat in Malaysia, and it has additionally began its e-hailing companies in Malaysia.

The airasia trip crew at launch / Picture Credit score: airasia trip

With AirAsia leaping in, the tremendous app marathon in Malaysia has turn out to be extra critical than ever earlier than, and it positive is one value watching.

What’s the very best tremendous app in Malaysia, and why?

Primarily based on the scope, funding, and recognition of those tremendous apps, there’s a explicit app that’s clearly main the race—the Seize tremendous app. How did we get to this conclusion?


Firstly, relating to its major e-hailing enterprise, Seize dominates the market. There are a couple of different firms available in the market for ride-hailing, however Seize is at all times the go-to.

“Taking a Seize” has turn out to be synonymous with getting a trip. There are even particular designated drop-off and pick-up factors for Seize automobiles everywhere in the nation.

Seize has fulfilled its core enterprise exceptionally nicely, and arguably, the identical can’t be stated for all the opposite contenders.

On this agency basis, Seize has additional grown to cowl an unlimited bandwidth of companies. The classes of companies as listed on their web site contains meals, transport, mart, supply, pay, airtime, lodge, rewards, presents, and insurance coverage. 

Evaluate this to Increase and Contact ‘n Go eWallet, that are largely simply used for his or her pockets options.


Certain, Shopee has additionally been rising exponentially, however Seize has considerably extra downloads.

In accordance with the approximated variety of installs on the Google Play Retailer, Seize has been put in greater than 100 million instances whereas Shopee is sitting on a determine of simply over 10 million.

Each airasia Tremendous App and Contact ‘n Go eWallet are additionally reported to have over 10 million downloads, whereas Increase has over 5 million downloads. Though these numbers don’t precisely replicate the present utilization charges for every app, it’s nonetheless a noteworthy statistic.


These days, Shopee has additionally been bolstering its model by hiring huge names akin to Jackie Chan in addition to Okay-Pop acts like TWICE and Blackpink to be its ambassadors.

This isn’t to say Seize isn’t specializing in its model and status, although. All through the pandemic, Seize has been decided to showcase its help for communities by way of varied efforts.

In accordance with its 2020 Social Influence Report, it devoted US$40 million to reduction initiatives throughout Southeast Asia, which helps folks see it as a pleasant, supportive company.

Arguably, airasia Tremendous App additionally has a really sturdy branding as it’s a family title in Malaysia because of the eponymous finances airline.

Nonetheless, simply because it’s well-known doesn’t imply it’s nicely regarded. AirAsia’s losses, akin to AirAsia Japan’s chapter, would possibly depart a nasty impression that impacts the utilization of its tremendous app.


In accordance with Crunchbase, Seize has raised a complete of US$12.5 billion in funding. Shopee’s father or mother firm, Sea, has garnered US$8.6 billion.

However the reality is that each Shopee and Seize are nonetheless not turning over a internet revenue. Shopee’s father or mother firm went public on the New York Inventory Change again in 2017—although Chinese language tech large Tencent is the principle beneficiary of the itemizing.

Seize’s upcoming strikes may also make it a worldwide participant. It’s making ready to listing shares within the US after merging with the US-listed Altimeter Development Corp. This merger will enable Seize to deal with its progress in Malaysia and past. From scope to branding to funding—Seize has bought all of it down pat. 

With sturdy foundations and plentiful help, Seize will little question be capable to see its bold plans by way of.

For now, the opposite tremendous apps don’t come fairly shut. TNG Digital has RM3 billion (about US$700 million) in funding, whereas Increase Holdings reportedly has US$70 million. Crunchbase stories that AirAsia has whole funding of US$145.7 million.

Proper now, it appears to be like there’s solely extra progress in retailer for Seize, which is why we’d contemplate it the main tremendous app in Malaysia.

However who’s to say nobody will find yourself overtaking it down the highway? Maybe Shopee will handle to tug by way of within the final lap, or airasia Tremendous App will rapidly flip the tide regardless of being late to the sport. Up to now although, Seize is comfortably setting the tempo up forward.

What’s the app for you?

Though Seize is successful this tremendous app marathon, it doesn’t imply it’s the proper match for everybody. In the event you don’t normally get your meals delivered otherwise you drive your self in all places, then the plethora of options Seize affords might be overwhelming.

Perhaps you simply wish to use a easy e-wallet app. That’s what I believed in the beginning, which is why I selected to obtain Contact ‘N Go eWallet after I first got here dwelling. In America, tremendous apps aren’t a factor but, and so they would possibly by no means be.

There, Postmates is for meals, Venmo is for transferring cash to buddies, and Uber is for whenever you want a trip. I had gotten accustomed to that form of mindset, so I believed it was bizarre to have a lot packed right into a single app.  

Ultimately, although, I started to see the enchantment of getting every thing streamlined, particularly whenever you’re rewarded with factors.

Proper now, I’m slowly stacking up my factors on Seize in order that I attain that wonderful Platinum tier which is able to get me precedence allocation, extra reductions, and an accelerated earn fee.

However generally I do surprise how a lot vitality and time I really save by simply utilizing one app. I imply, it solely takes a few seconds to exit and app and go to a different. Is a brilliant app actually that rather more environment friendly?

Are tremendous apps right here to remain?

Definitely, all of the indicators are pointing to sure, however everyone knows disruptive improvements can generally come with out warning.

Nonetheless, the ethos and notion of tremendous apps positively observe nicely with the developments of our present society. These functions replicate the globalised and digitalised actuality the place people desire a streamlined, built-in expertise.

However when it lastly turns into clear that Seize—or some other tremendous app—has gained the marathon, what does it imply for us? Will we’ve got to confront the drawbacks of a monopoly? Talk about the evils of a large huge company?

Effectively, it doesn’t matter what the longer term could maintain, one factor is obvious: this strong tremendous app showdown has highlighted Malaysia’s progressive and financial capabilities, marking the beginnings of a technological or progressive heyday in Malaysia.

And proper now, we’re Seize to proceed setting an instance whereas ready to see if the others will pull forward anytime quickly.

  • You may learn extra opinion items from us right here.

Featured Picture Credit score: Bloomberg / Forbes

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